Insights and Analytics Manager

Company Description

We’re ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly we’re interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too.  At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.

The ultimate goal of the Insight & Analytics team at Asos is to drive value from data. We partner with stakeholders to solve complex business problems by interrogating, interpreting and synthesising information about our customers, products, onsite experience and marketing, in light of market intelligence and strategic context to generate strategic insights. We ensure our decisions are focussed on fashion loving 20 somethings globally and support our short- and long-term financial targets. We love pushing the boundaries of our technical capabilities and championing a test and learn mindset. The ASOS customer is at the heart of everything we do.

We are also big on development and upskilling – not only will the successful candidate have the knowledge, skills and tools of the wider insight team at its disposal, but they will also have the opportunity to join an accredited data fellowship with our partners at Multiverse.

Job Description

The Digital Experience Insight Manager will manage a team of analysts working to drive complex quantitative analysis and translating these into actionable insights for the Customer Experience and Technology team. Your time is split between managing product insight work and experimentation, as well as producing your own pieces of insight. 

We use Adobe Analytics, working closely with the implementation team to choose what data we should collect and how; a good understanding of how web analytics works, and the administrative side of Adobe Analytics is important. 

Understanding the ASOS online experience and native apps is essential. The right candidate can use this knowledge to drive insights and analysis, helping shape the directions of the global strategy. 

The Insight Manager for Digital Experience has 4 direct reports, half cover Product Insight, half cover Experimentation. There is also opportunity to produce actionable high-level insight projects personally. 

What you’ll be doing… 

• Partner with the Customer Experience team to drive understanding of the end-to-end online experience on our web and apps 

• Build a close and proactive relationship with Digital Product and Technology Leads to understand how your team can support and guide the digital product road map and website improvements 

• Proactively drive a culture of experimentation alongside Product Owners 

• Understand the data landscape and capabilities of the wider Insight Team, and use this knowledge to gather data and derive analysis in the most efficient way 

• Manage and mentor a team of analysts 

• Drive complex quantitative analyses with actionable insight for the Customer Experience team 

• Build and maintain relationships with 3rd party vendors; work to understand how the tools can provide as much value as possible 

We’d love to meet someone with… 

• A strong track record in an Insight role, preferably within digital 

• An ability to drive process improvements and change 

• Strong e-commerce knowledge  

• An ability to manage and develop a team 

• Strong knowledge in Adobe Analytics admin: processing rules, classifications, merchandising variables, data feeds, API 

• Experience in A/B testing, statistical methods and digital testing tools (e.g. Adobe target, Optimizely) 

• Highly numerate with a high standard of accuracy with data and commercial awareness of its usage 

• Advanced analytics tools & languages (SQL or Python) 

• A passion for data and digital experience 

• Ability to communicate information clearly and concisely 

• Ability to handle multiple tasks, managing priorities and focus as needed 

Additional Information

What’s in it for you?

• Competitive salary, pension, and private medical care scheme 
• Performance related bonus 
• Flex benefits allowance - which you can chose to take as extra cash, or use towards other benefits 
• 25 days paid annual leave + an extra day for your birthday 
• Employee discount (hello ASOS discount!)

We want our people to be whoever they want to be. That’s why we’re committed to creating an inclusive place to work, but how’re we doing it? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter.

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.  

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th  in the Inclusive Top 50 Companies Employer List too.

There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.